✦ Digital Marketing

PPC & Google Ads Management

We manage Google Ads campaigns that deliver consistent, measurable returns — precision keyword targeting, conversion-optimised landing pages, continuous bid strategy testing, and transparent ROAS reporting that turns your ad spend into a predictable revenue engine.

4.2×Avg ROAS Delivered
35%Lower CPC vs Industry
₹50Cr+Ad Spend Managed
200+Active Accounts
Our Services

What We Deliver

Comprehensive solutions designed around your business goals — built by specialists who've deployed these systems at scale.

🔍

Google Search Campaigns

Intent-driven search campaigns with tight ad groups, negative keyword discipline, and A/B tested ad copy for maximum CTR.

Learn more ›
🛒

Google Shopping & PMax

Product feed optimisation, Smart Shopping, and Performance Max campaigns for e-commerce with automated asset testing.

Learn more ›
📺

YouTube & Video Ads

In-stream, bumper, and connected TV campaigns for brand awareness and remarketing across the YouTube ecosystem.

Learn more ›
🎯

Display & Remarketing

Audience-targeted display campaigns and smart remarketing sequences that re-engage website visitors across the Google network.

Learn more ›
📱

App Install Campaigns

Universal App Campaigns (UAC) and App campaigns optimised for installs, in-app actions, and ROAS for mobile applications.

Learn more ›
📊

PPC Audit & Optimisation

Full account audit identifying wasted spend, quality score issues, and campaign structure problems — then a 90-day fix roadmap.

Learn more ›
Why It Matters

Ad Spend That Returns More Than It Costs

Most Google Ads accounts waste 30–50% of budget on irrelevant clicks, poor match types, and unoptimised landing pages. Our audit-first approach eliminates that waste before we scale — turning underperforming accounts into predictable revenue engines.

Google AdsGoogle Merchant CentrePerformance MaxGoogle Analytics 4Google Tag ManagerLooker StudioSEMrushSpyFuUnbounceHotjarOptmyzrSA360
🎯
Conversion-First Structure

Every campaign is built around conversion goals — keyword selection, ad copy, landing pages, and bidding all aligned to your CPA target.

📊
Transparent ROAS Reporting

You see exactly which campaigns, keywords, and ads are generating revenue — no black-box performance claims.

Weekly Optimisation Cadence

Bid adjustments, search term harvesting, ad copy rotation, and audience refinement every week — not monthly.

🔗
Landing Page Integration

We audit and improve landing pages alongside ad campaigns — because ad quality score and CRO are inseparable.

How We Work

Our Proven Delivery Process

A structured, agile methodology that delivers on time, on budget, and beyond expectations — every single time.

01

Account Audit / Setup

Full audit of existing accounts or new setup — structure, keywords, bidding, and conversion tracking.

02

Campaign Architecture

Tightly themed ad groups, match type strategy, negative keyword lists, and landing page mapping.

03

Launch & Bid Calibration

Controlled launch with manual CPC, then graduated Smart Bidding transition as conversion data accumulates.

04

Weekly Optimisation

Search term review, bid adjustments, ad rotation, audience exclusions, and quality score improvement.

05

Monthly Reporting & Strategy

Performance review, ROAS analysis, budget reallocation, and next-month test roadmap.

Why ScaleUpTH

Why Businesses Choose Us

We combine technical depth with business pragmatism — delivering solutions that create real, measurable impact.

💰
Eliminate Wasted Budget

Our audit typically finds 25–40% of spend going to irrelevant queries — recovered immediately on account takeover.

🎯
Conversion-Tuned Bidding

Smart Bidding strategies configured with your actual CPA and ROAS targets — not default Google recommendations.

📊
Full Conversion Transparency

GA4 + GTM tracking for every micro and macro conversion — you know exactly what each rupee generates.

Fast ROAS Improvement

Clients typically see 20–40% ROAS improvement in the first 60 days through structure and tracking fixes alone.

FAQ

Frequently Asked Questions

Everything you need to know before getting started.

What's your management fee structure?+
We charge a percentage of ad spend (typically 10–15%) with a monthly minimum. No hidden fees, no mark-up on ad spend, no lock-in contracts beyond the initial 3-month period.
What's the minimum budget to run Google Ads effectively?+
₹50,000/month minimum for search campaigns to gather statistically significant conversion data. Shopping and PMax need ₹1L+ for Smart Bidding algorithms to optimise effectively.
Do you manage Meta Ads alongside Google Ads?+
Yes — we manage cross-channel paid media combining Google Search, Shopping, YouTube, and Meta Ads with unified attribution reporting.
How long before we see a positive ROAS?+
Well-structured campaigns with good conversion tracking typically reach target ROAS by month 2–3. We set realistic targets in our kickoff based on your industry benchmarks.
Can you take over our existing Google Ads account?+
Yes — we perform a full account audit, document findings and quick wins, and present a 90-day improvement roadmap before taking over management.
Ready to Start?

Let's Build Your PPC & Google Solution

Tell us your requirements — we'll have a tailored proposal and free consultation in your inbox within 24 hours.

Start Your Project 📞 +91 93370 35617
Get In Touch

Start Your Project
With Us Today

Share your vision — we respond within 24 hours with a tailored proposal and free consultation.

📍
LocationCuttack, Odisha, India
🕐
HoursMon–Sat, 9 AM – 7 PM IST

Send Us a Message