✦ Digital Marketing

Email Marketing

We design and build email marketing programmes that nurture leads, re-engage customers, and drive repeat revenue — welcome sequences, drip automation, abandoned cart flows, re-engagement campaigns, and personalised newsletters — with deliverability management and A/B testing built in.

42×Average Email ROI
35%Avg Open Rate
4.5%Avg Click Rate
50+Automation Flows Built
Our Services

What We Deliver

Comprehensive solutions designed around your business goals — built by specialists who've deployed these systems at scale.

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Marketing Automation & Drip

Multi-step behavioural automation sequences triggered by sign-up, content downloads, website activity, and CRM events.

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E-Commerce Email Flows

Abandoned cart, post-purchase, review request, win-back, and VIP sequences using Klaviyo or custom ESP for Shopify/WooCommerce.

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Newsletter & Campaign Management

Monthly or weekly newsletter strategy, design, and deployment — consistent brand communication to your subscriber list.

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Lead Nurturing Sequences

B2B nurture tracks moving prospects from lead to MQL to SQL with content matched to each stage of the buying journey.

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Email Analytics & Optimisation

Open rate, CTR, and revenue attribution reporting with systematic A/B testing of subject lines, send times, and content.

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Deliverability Management

SPF, DKIM, DMARC configuration, list hygiene, warm-up sequences, and inbox placement monitoring for maximum deliverability.

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Why It Matters

Email — Still the Highest ROI Digital Channel

Email marketing delivers ₹42 for every ₹1 spent — consistently outperforming every other digital channel. The difference between average and high-performing email programmes is automation strategy, segmentation depth, and deliverability discipline.

MailchimpKlaviyoHubSpotActiveCampaignBrevo (Sendinblue)PostmarkAmazon SESLitmusMailtrapGoogle Analytics 4ZapierMake (Integromat)
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Behavioural Automation

Triggers based on website activity, email engagement, purchase history, and CRM events — the right message at exactly the right moment.

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Deep Segmentation

Messages segmented by industry, buyer stage, engagement level, and purchase history — not one-size-fits-all blasts.

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Revenue Attribution

Revenue directly attributed to email campaigns and automation flows — not just opens and clicks.

Inbox Placement First

SPF/DKIM/DMARC correctly configured, list hygiene maintained, and sender reputation monitored — because unseen emails earn nothing.

How We Work

Our Proven Delivery Process

A structured, agile methodology that delivers on time, on budget, and beyond expectations — every single time.

01

Audit & ESP Setup

Review existing email programme, configure ESP, and set up SPF/DKIM/DMARC for deliverability.

02

List Segmentation Strategy

Clean and segment existing list by engagement, purchase history, and lifecycle stage.

03

Automation Design & Build

Map automation flows, write copy, design templates, and build in your ESP with full testing.

04

Campaign Calendar

Monthly campaign calendar with A/B testing plan for subject lines, content, and CTAs.

05

Reporting & Optimisation

Monthly performance review with revenue attribution and ongoing automation refinement.

Why ScaleUpTH

Why Businesses Choose Us

We combine technical depth with business pragmatism — delivering solutions that create real, measurable impact.

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42× ROI Channel

Email consistently delivers the highest ROI of any digital marketing channel — properly managed.

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Revenue While You Sleep

Automation flows generate sales 24/7 from abandoned carts, welcome sequences, and re-engagement triggers.

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Personalised at Scale

Behavioural segmentation delivers the right message to the right person — not the same email to everyone.

Deliverability Guaranteed

Technical setup and list hygiene management ensure your emails reach inboxes, not spam folders.

FAQ

Frequently Asked Questions

Everything you need to know before getting started.

Which email platform do you recommend?+
Klaviyo for e-commerce (Shopify/WooCommerce). HubSpot or ActiveCampaign for B2B lead nurturing. Mailchimp for SMBs starting out. We work with all major ESPs and advise based on your use case.
How do you improve email open rates?+
Subject line A/B testing, send time optimisation, sender name testing, list segmentation, and re-engagement of cold subscribers — we systematically improve every variable.
Can you migrate our list to a new ESP?+
Yes — list migration, suppression list management, and warm-up sequences to maintain deliverability during platform transitions.
Do you write email copy or do we?+
We handle all copy, design, and scheduling. We request a brief review from your team before deployment to catch any brand or product information updates.
How do you handle unsubscribes and compliance?+
CAN-SPAM, GDPR, and TRAI DLT compliance built into every programme — proper unsubscribe handling, opt-out suppression, and consent management.
Ready to Start?

Let's Build Your Email Solution

Tell us your requirements — we'll have a tailored proposal and free consultation in your inbox within 24 hours.

Start Your Project 📞 +91 93370 35617
Get In Touch

Start Your Project
With Us Today

Share your vision — we respond within 24 hours with a tailored proposal and free consultation.

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LocationCuttack, Odisha, India
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HoursMon–Sat, 9 AM – 7 PM IST

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